Bringing the mushing events together - QRILL PAWS
In 2020 the Norwegian biotech company Aker BioMarine teamed up with some of the world’s greatest sled dog events, The Iditarod (Alaska), John Beargrease Sleddog Marathon (Minnesota), Femundløpet (Norway) and Volga Quest (Russia) to create QRILL Pet Arctic World Series (QRILL PAWS.)
The aim is to bring the excitement, joy and extreme performance from the most exotic arctic dog mushing races to a worldwide audience. QRILL PAWS contributes to the distribution of the profiles and the adventurous lifestyle on a common platform, using digital channels and through international TV broadcasting. This way people from around the world can follow the two- and four-legged athletes like never before
Inspire all dog owners!
QRILL PAWS want to inspire and influence regular, everyday dog owners — by shining a light on the practices of elite dog mushers and the exceptional dog care which they provide.
The aim is amongst more, that dog mushers and races featured in QRILL PAWS will inspire dog owners around the world in regards to training, nutrition, general welfare and guidelines for their own dogs.
Two huskies enjoying a run in the snowy mountains
Why the initative?
QRILL PAWS is a result of Aker BioMarine’s commitment to and long-term investment in dog mushing.
Over the past years, the company as closely worked with athletes and race organizers to learn more about the sport and its many amazing elements.
QRILL PAWS want to help dog mushing get the international attention and recognition it deserves.
The unique scenery mushers meet while out training or racing their dogteam!
Sport, lifestyle, adventure
This sport has “everything”;
- interaction between dogs and humans
- amazing arctic settings and the challenges this extreme environment presents,
- the exotic places with ancient histories and rich cultural tapestries — all combined with the adventures of completing the races.
This provides a magnificent product for audiences worldwide.
For us, it will be important to show the joy the dogs have while racing down the trail and the competence these dog mushers embody.
FOR AN UPDATE ON THIS YEARS FORMAT :