Bringing the mushing events together - QRILL PAWS
In 2020 the Norwegian biotech company Aker BioMarine teamed up with some of the world’s greatest sled dog events, The Iditarod (Alaska), John Beargrease Sleddog Marathon (Minnesota), Femundløpet (Norway) and Volga Quest (Russia) to create QRILL Pet Arctic World Series (QRILL PAWS.)
The aim is to bring the excitement, joy and extreme performance from the most exotic arctic dog mushing races to a worldwide audience. QRILL PAWS contributes to the distribution of the profiles and the adventurous lifestyle on a common platform, using digital channels and through international TV broadcasting. This way people from around the world can follow the two- and four-legged athletes like never before
Inspire all dog owners!
QRILL PAWS want to inspire and influence regular, everyday dog owners — by shining a light on the practices of elite dog mushers and the exceptional dog care which they provide.
The aim is amongst more, that dog mushers and races featured in QRILL PAWS will inspire dog owners around the world in regards to training, nutrition, general welfare and guidelines for their own dogs.
Why the initative?
QRILL PAWS is a result of Aker BioMarine’s commitment to and long-term investment in dog mushing.
Over the past years, the company as closely worked with athletes and race organizers to learn more about the sport and its many amazing elements.
QRILL PAWS want to help dog mushing get the international attention and recognition it deserves.
Sport, lifestyle, adventure
This sport has “everything”;
- interaction between dogs and humans
- amazing arctic settings and the challenges this extreme environment presents,
- the exotic places with ancient histories and rich cultural tapestries — all combined with the adventures of completing the races.
This provides a magnificent product for audiences worldwide.
For us, it will be important to show the joy the dogs have while racing down the trail and the competence these dog mushers embody.
FOR AN UPDATE ON THIS YEARS FORMAT :
QRILL PAWS 2021
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After three years, Dallas Seavey is returning to the Iditarod, after the 2017 helter skelter incident that shocked his life and mushing career.
The mushers have to relive their own nightmares on the way back over the trail's most demanding sections between Nikolai and Finger Lake.
After three years, Dallas Seavey is returning to the Iditarod, after the 2017 helter skelter incident that shocked his life and mushing career.
At age 10 she harnessed her border collie Bear and a goat to pull hay to the horses. Now, for the 19th time, Jessie Royer (44) has harnessed her 16 most competitive dogs to win Iditarod.
Growing up with sailing and surrounded by golden beaches on the East Coast, Susannah Tuminelli has travelled a long way, when she now starts on the trail.
In March last year, Iditarod mushers were chased down the trail by a pandemic. Now, 12 months later, the world is still in the midst of the disease.
The Swiss born Martin Buser (62) lines up for his 38th Iditarod race this year. The Wayne Gretzky of dog sledding, has been inducted into the Alaska Sports Hall of Fame.
In the aftermath of cancelling this year’s edition of Femundløpet, organisers and sponsors put together the alternative online competition – Norway’s Toughest Dog. And what a support from the community!
Even though this year’s race had to be cancelled due to Covid-19 restrictions, there will be winners. And the prize is no less than 1000 kg dog food. The famous Norwegian dog trainer Maren T. Rørvik leads the jury.
As a fantastic way of thanking the everlasting effort from the organisers of Beargrease 2021, the mushers put on the most thrilling final sprint in the history of the race. In the end, only 7 seconds separated 1st and 2nd.